KEY FACTORS TO CONSIDER WHEN DOING A BUSINESS SIGNAGE . MIKOTECH SIGNAGE AND BRANDING
- Location & Visibility
Is the business on a busy road or inside a mall?
Viewing distance (far roadside vs. close walkway)
Height and angle of installation
Lighting conditions (day vs. night visibility)
👉 For highways: Large, bold letters
👉 For malls: Clean, well-lit 3D or lightbox signage
- Type of Business
Your signage should match your industry.
Restaurant signage → Warm, attractive, possibly illuminated signs
Corporate office → Professional, clean acrylic or metal signs
Retail shop → Bright, eye-catching designs
- Branding Consistency
Use brand colors
Consistent font style
Logo clarity
Match with business interior/exterior design
Your sign should look like an extension of your brand identity.
- Material Quality
Choose materials based on durability and environment:
Acrylic – Modern look
ACP (Aluminum Composite Panel) – Strong & weather resistant
LED illuminated letters – Great for night visibility
Stainless steel – Premium finish
In Kenya’s weather (sun + rain), durability is very important.
- Budget
Balance between:
Installation cost
Maintenance cost
Long-term durability
Cheap signage may fade or rust quickly and cost more later.
- Lighting Options
Non-illuminated
Front-lit LED
Backlit signage (halo effect)
Lightbox signage
If your business operates at night, illuminated signage is a must.
- Local Regulations
Check:
County permits
Size restrictions
Placement rules
For example, businesses in Nairobi must follow county signage regulations.
- Size & Readability
Simple fonts
High contrast colors
Avoid too much text
Big enough to read at a distance
Rule: If people cannot read it in 3 seconds, it’s too complicated.
- Maintenance
Ask:
Is it easy to clean?
Are LED modules replaceable?
Will the color fade?
- Installation & Safety
Strong mounting
Wind resistance
Waterproof wiring for illuminated signs
Safety affects reputation and long-term costs.
🚀